New Central Hotel is located at Avenida do Almeida Ribeiro, an important commercial hub and tourist attraction in Macau, which is an integral part of the Historic Centre of Macau. It is the first choice of accommodation for travellers who wish to experience the world heritage site where Chinese and Portuguese cultures meet, and to experience the history and culture of the former Portuguese settlement in Macau and the nostalgic atmosphere of the old neighbourhoods along the inner harbour, as well as to embark on the journey of the “World Heritage Tour of the Central District”.