NOW TRAVEL ASIA AWARDS, A RECOGNIZED ANNUAL PROGRAM OF THE LUXURY  TRAVEL AND LAVISH LIFESTYLE MAGAZINE, NOW TRAVEL ASIA, WAS ESTABLISHED IN 2012 TO ACKNOWLEDGE, REWARD AND CELEBRATE SERVICE EXCELLENCE ACROSS ALL SECTORS OF THE TRAVEL INDUSTRY IN THE REGION OF ASIA-PACIFIC AND THE GREAT MIDDLE EAST. THE NOW TRAVEL ASIA AWARDS SURVEY, FIRSTLY BEGUN IN 2012, IS AVAILABLE THROUGH AN ASSURED WEBSITE AT WWW.NOWTRAVELASIAAWARDS.COM WITH A RECORD OF 365,566 ONLINE READERS PARTICIPATED FEATURING THE MOST  FAVORITE DESTINATIONS, LUXURY NICHE HOTELS, AIRLINES, RESTAURANTS, AND ALSO THE GREAT INSPIRED PEOPLE IN  TOURISM BUSINESS. SETTING THE SPOTLIGHT ON ASIA-PACIFIC AND THE MIDDLE EAST’S TOURISM INDUSTRY. NOT JUST THE NUMBERS OF MORE THAN EXPECTATION OF READERS PARTICIPATED, NOT JUST THE EFFECT OF HIGH RATING OF NOMINATIONS, BUT ALSO THE ENERGETIC AND DYNAMIC CURIOSITY TO LOCATE SHEER PERFECTION.